Tuesday, July 14, 2009

Chalkbot chalk's up my vote as creative idea of the month













Nike and Neil Armstrong's cancer foundation Livestrong create a robot called The Chalkbot that paints user's messages along the streets of the Tour De France.

You can send in your message via the campaign's website, text messages, or Twitter.

Watch the Chalkbot in action or submit your own message here.

Monday, July 6, 2009

QR Codes slowly being adopted in North America

Since 2007, QR Codes have been a mainstay on billboards and print advertisements in Japan. Here in North America, it appears that only highly tech-savvy people have shown interest in this potentially groundbreaking marketing tool.

QR or Quick Response Codes look like this:

Application developers have created mobile phone apps such as BeeTagg, that allow you to snap a picture of a QR Code that in turn will send you to a URL or display some text. The code above will take you to Wikipedia's main mobile page.

Campaigns that include billboards with QR Codes are being used in North America, but not with nearly as much frequency as in Japan.

The National Post has recently printed small QR Codes in their publications to encourage those who have abandoned reading a traditional paper to read their news articles via a mobile phone. See the National Post using QR Codes here, or watch this video for further explanation.

Tuesday, June 23, 2009

Iran election crisis proves Social Media can be the best source for news

The very touchy subject that is the latest Iran election and the subsequent protests has become an eye-opener to many about the speed of obtaining news through Social Media.

From the beginning of the election, results were being tracked through Social Media. The controversial Iranian Presidential results spread like wildfire through numerous websites, including Twitter. Where things got interesting is when Twitter's host NTT America delayed a scheduled maintenance downtime due to the abundance of Twitter activity around the election. It appears Twitter was not keen on blanketing the news flowing from Iran to the rest of the World.

Multiple Social Media outlets have continued to cover the situation since the beginning. Mashable Blogger Ben Parr has documented how Social Media has covered the chain of events in a timeline seen here.

Monday, June 8, 2009

Keep everyone on the same page with a Wiki

Technological advancements in Wiki software are broadening the range of businesses that could benefit from using a Wiki.

I used to think Wikis were only clearly effective if used by large companies or a consortium of businesses that needed a collaborative area to upload, read, and edit documents. After doing a bit more research, it has become obvious to me that almost any business of any size can benefit from using a Wiki.

On a large scale, Wikis can be used by a consortium of businesses that are in geographically distant locations to make changes or edits to the same document residing on their wiki software platform.

On a small scale, a start-up two person partnership venture could use a wiki for financial spreadsheets to reside on, so either partner could keep them up to date.

Just as the uses of a wiki change depending on the type of business and its needs, the number of wiki software platforms to accommodate those needs has increased coincidingly. Mediawiki has a completely free Wiki software package you can download from their site, though the time it might take to familiarize yourself with the syntax and coding might be discouraging. Sites claiming to have a more quick and easy learning curve include PBworks, Wikispaces, and Socialtext.

Monday, June 1, 2009

meetup.com puts the social back in social networking

While the vast majority of my peers have embraced social networking sites as a way to connect, keep in touch, and communicate with others, there are still a few who argue these online conversations take the human one-on-one aspect out of the picture. I would have a hard time arguing that communicating in an online world has the intimacy of an in-person chat, and that's why meetup.com has put the social back in social networking.

meetup is an events based social networking website that claims to be the World's largest network of local groups. What meetup does is ultimately "make it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face."

You make a personal profile just as you would with any Facebook, Twitter, or LinkedIn account, and you browse through "meetups" in your local community. I am most interested in attending business networking meet-and-greet groups, but the wide range of possible meetups include groups about parenting, dance, hiking, dating, and many more.

meetup.com takes the online realm to the real world. So, the next time someone tells you that social networking sites are hurting genuine, old-fashioned, in-person chats, tell them about meetup.com.

Tuesday, May 19, 2009

Ecological creative simplicity at its finest.

It is almost always the simplest of ideas that are the greatest. This morning when I was engaging in my ritualistic search for creativity, I stumbled upon yet another great idea that is almost painfully simple.

Andrea Romani is an environmental consultant who had to find a way to produce her business cards in the most eco-friendly manner possible. Most businesses are requesting cards that are made from recycled paper or from trees grown in sustainable practice forests. Romani decided that using any new form of paper for a business card was wasteful. Instead, her card is a stamp that can be used on any previously used paper. Take a look at her business cards on carton paper, cigarette packs, napkins, or just about anything.

Tuesday, April 28, 2009

Integrating the right social media mix

More now than ever, we are all trying to improve our online brand presence. There are numerous Social Networking tools that are being used effectively by some to do this. Now, before going overboard and trying to leverage each and every one of them, you have to think about the right mix and integration for your business.

Jumping into social networking head first and simply signing up for everything is like trying to shoot a fly with an elephant gun. One of the tools you use might actually be accomplishing your objective, but which one is it?

Doing some research on each Social Media tool and coming to a definitive conclusion of the marketing objectives they can and can't accomplish seems to be a reasonable first step.

Once the most beneficial Social tools are decided upon, they must be properly integrated! Some companies have Facebook groups, but don't have any links to the group on their corporate web site. The Facebook group page on it's own will not sustain itself unless it is integrated into the other Social Tools you are using.

Decide what objectives you want to accomplish, determine what Social Media tools can assist you, and link them all to one another.