When companies are thinking of positioning themselves they can choose to focus on POP (points of parity) or POD (points of difference). I mean, seriously, do companies that use points of parity actually sell anything? "Hey, we are a Pizza company and we deliver!". HAVEN'T HEARD THAT ONE BEFORE. That's about as good as a new car company coming out positioning themselves as "The car that you can drive".
I mean, points of difference seems like the way to go don't you think? Like, "The car that can fly", or "The computer that has a brain", or "The alcohol that makes you make better decisions".
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