Brand Story

I find brand stories are a very under used marketing tool for companies. Is it legal to just make up a fake story? Because if it is, then I'm pretty pissed about those beautiful stories found usually on the labels of alcohol labels.

I always read the labels of the alcohol I purchase. I find that some of the most beautiful copy I've ever come across is on these labels. Whether it's Jim Beam talking about the generations and generations of Beam's to have looked over the companies proud tradition, or Smirnoff telling the story of Mr.Smirnoff being exiled from Russia and landing in America where he started "The cocktail revolution".

Here is the brand story for Carr's Crackers
"The story of Carr's Biscuits began during the British Industrial Revolution, when Jonathan Carr set up a small bakery in the city of Carlisle, England in 1831. The business thrived, and became so popular that only 10 years later it was granted Queen Victoria's Royal Warrant, an award that has been granted to Carr's by British royalty continuously since that time".

There is something mysterious about a brand with a story. Especially a story that took place many years ago.