The most prominent brand character in the history of brand's is arguably Leo Burnett's The Marlboro Man. He was a rugged, rough and tumble man and that image was translated to the Marlboro brand.
Some other brand characters that come to mind are:
Ronald McDonald - The scariest clown I've ever seen. I am dressing up as him this halloween.
Tony the Tiger - Leo Burnett!
The Alexander Kieth's Scotsman - Turned out to be a pedophile. But added a sense of humor and fun to the brand.
The Canadian Tire Handy Man - I wish I was this guy, he has EVERYTHING! This typical Canadian man exemplified Canadian Joe's from coast to coast.
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3 comments:
Ahahahaa that chick at his cross is hilarious!
er.. crotch, i'm tired.
Hated the McDonald's image, but loved your blog. I can tell you love writing. Some clever twists on branding themes. Your mark is 10/10.
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